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Research papers

Customer for life

This paper addresses the success story of Volvo in Germany who, by working hand in hand with their dealers using the global 'Customer for Life' programme, have significantly increased customer loyalty to Volvo and their dealers.The paper details how...

Catalogue: Automotive 2006
Authors: Adrian D. Wimbush, Johannes Fleck, Anarkali Check
Company: GfK
February 27, 2006
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Citation

Wimbush, Fleck and Check (2006a, February 27). Customer for life. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/customer-for-life